Hi.
I'm Ayush.
A UX Designer who turns data into simple, scalable products. I've spent close to 2 years at Oracle designing ERP systems.
Where I've worked.
Drove design for Oracle Fusion Pricing across 9 products, from foundational entities to cross-ecosystem work. Designed for scale, with lists holding up to a million priced atoms, for reuse, with patterns compounding across the suite, and for collaboration, across four product teams in three ecosystems. Shipped within Oracle's Redwood design system, extending it where pricing needed its own conventions.
Built a zero-to-one customer segment analytics dashboard for Oracle Unity (CDP). While the initial brief focused solely on visualizing segments, I transformed these static visualizations into actionable workflows. This defined the foundational product direction for the analytics vertical, earning an exclusive full-time return offer.
Co-led a 600 person organization for North East India's largest cultural festival. Spearheaded the design and delivery of 13 web portals and a mobile app alongside the engineering team. Demonstrated extreme operational leadership by designing and delegating the construction of life sized physical props on an impossible timeline.
Drove design for Oracle Fusion Pricing across 9 products, from foundational entities to cross-ecosystem work. Designed for scale, with lists holding up to a million priced atoms, for reuse, with patterns compounding across the suite, and for collaboration, across four product teams in three ecosystems. Shipped within Oracle's Redwood design system, extending it where pricing needed its own conventions.
Built a zero-to-one customer segment analytics dashboard for Oracle Unity (CDP). While the initial brief focused solely on visualizing segments, I transformed these static visualizations into actionable workflows. This defined the foundational product direction for the analytics vertical, earning an exclusive full-time return offer.
Co-led a 600 person organization for North East India's largest cultural festival. Spearheaded the design and delivery of 13 web portals and a mobile app alongside the engineering team. Demonstrated extreme operational leadership by designing and delegating the construction of life sized physical props on an impossible timeline.
What I've worked on.
Redesigning the Price List
Rebuilding a foundational entity in Oracle's pricing suite for the scale, logic, and recurrence of how pricing teams actually work.
Designing Across a Product Suite
How patterns, persuasion, and patience compound when you design across a product suite.
Customer Segment Dashboard
Zero-to-one customer segment analytics dashboard for Oracle Unity CDP, translating ambiguous requirements into intuitive data visualizations.
People who vouch for my work.
“...Ayush is dedicated, dependable, and proactive. He consistently meets tight deadlines, seeks clarification when needed, and ensures his work aligns with user needs and past design decisions...”
“...His ability to translate complex ideas into simple, user-friendly experiences has been particularly impressive. In one of our key projects, Ayush designed the pricing user interfaces, resulting in improved usability and a noticeable increase in user engagement...”
“...The biggest strength he showed consistently, right from the first interview to the point he was offered a full time role at Oracle was the ability to 'jump in and figure out' with minimal handholding...”
“...Ayush is dedicated, dependable, and proactive. He consistently meets tight deadlines, seeks clarification when needed, and ensures his work aligns with user needs and past design decisions...”
“...His ability to translate complex ideas into simple, user-friendly experiences has been particularly impressive. In one of our key projects, Ayush designed the pricing user interfaces, resulting in improved usability and a noticeable increase in user engagement...”
“...The biggest strength he showed consistently, right from the first interview to the point he was offered a full time role at Oracle was the ability to 'jump in and figure out' with minimal handholding...”
What else?
When I am not designing, I spend my time living and consuming. I love cinema, music, and all forms of storytelling. I admire how minute details shape a larger idea. Connecting with new people gives me a fresh perspective of the world through their lenses. Ultimately, good design comes from understanding people. I also like creating. Who does not?Here are a few snippets from my life.
